The Digital Marketing world is highly saturated and heavily competitive. Every digital marketing agency seems to be a carbon copy of the other. This should come as no surprise since everyone has access to the same set of tools. They are all working off the same basic playbook. This is why it is getting increasingly difficult and expensive for digital marketers to engage both B2B and B2C audiences. CPC and CPM are up the roof. Prospects are becoming numb to the same old marketing strategies. The challenges are glaring. However, some of the world’s biggest digital agencies and marketing departments have found a way around this myriad of challenges. The way around this is to cooperate with reputed application development partners to create digital marketing & IT solutions necessary to break through the clutter.